Communication, Education & Public Awareness (CEPA)

Among the many barriers to achieving the protection of the natural resources, the lack of public awareness on the importance of biodiversity ranks as one of the most serious. Without an awareness of the importance of biodiversity to human well-being, citizens and stakeholders are not likely to take the steps needed to mainstream biodiversity considerations into their daily lives and practices. The lack of public awareness also contributes to the relatively low political priority given to biodiversity issues.

Biodiversité Conseil specializes in producing diverse, effective communication and outreach materials, websites management, and expert advises on their development for a variety of audiences. Biodiversité Conseil works directly with a trusted team of professional (designers, web developer…).

  • Development of communication strategies and tools.
  • Implementation of the strategy.
  • Technical advises in development of Internet applications, including websites.
  • Website Management.

Francis Staub is a member of the IUCN Commission on Education and Communication (CEC). CEC drives change for the co-creation of sustainable solutions through leading communication, learning and knowledge management in IUCN and the wider conservation community. He is also member of the working group for the 15th anniversary of the French Coral Reef Initiative.

Example of the work implemented

  • International coordination of the International Year of the Reef (IYOR 2008). IYOR was a worldwide campaign to raise awareness about the value and importance of coral reefs and threats to their sustainability, and to motivate people to take action to protect them. Francis Staub was the coordinator of this international campaign on behalf of the International Coral Reef Initiative.
  • technical assistance for the development of the exposition « Island stories ». The exposition offered visitors the chance to marvel, travel, and change their surroundings with spectacular and unusual animals and multimedia animations within a very inventive set design. This temporary exposition was co-produced by Nausicaa, National Sea Centre in Boulogne-sur-mer and the Mare Nostrum Aquarium in Montpellier, in partnership with the AOSIS (Alliance of Small Island States).
  • Assistance in the development of 2 modules (one on Marine Protected Area Networks and the other on Marine Conservation Biology). Each module includes a synthesis document that brings together key background information and references for a topic, an easily modified visual presentation with notes and discussion questions, and a practical exercise for laboratory or field use, with accompanying solutions. These modules were designed for the Network of Conservation Educators and Practitioners (NCEP) which is part of the American Museum of Natural History.
  • Technical advises, supervision of the development and management of the ICRI website (www.icriforum.org)
  • Technical advises, supervision of the development and management of the ITMEMS website (www.itmems.org)
  • Technical advises, supervision of the development and management of the Coral Reef Initiatives for the Pacific (CRISP) website.